Initial Effort is a search engine optimization and web design company. If you are interested in having your website rank in Google, please contact us. We cater to small businesses located in Minneapolis, MN.

Our multi step approach uses state of the art tools and technology to help get your website ranked. Most people think search engine optimization has to do with having the proper titles and keywords on your page. While that is important, it accounts for less than 30% of SEO.

The majority of SEO includes off pages factors, which most companies neglect to do. First, we make an honest evaluation of your website to see how you compare to most websites online. Then we look at your opportunities or potential keywords that we think would generate income for your business. After the keyword research, we take a look at your competitors’ websites to see if any of them are using any SEO services and if so, how much work is required to outrank them. We are able to rank your website for national terms like “wool fleece jackets” and local keywords like “accountant minneapolis”.

The next steps include basic onpage SEO to make sure the basics are covered. From there we begin building links to your website from popular directories, social bookmarking platforms, blogs, article directories and press release sites. This step is called search engine marketing, it tells Google that your website is popular and deserves to rank higher. You will receive frequent updates on the progress of your website.

If you don’t already have a website, our Minnesota Web Design team can help build a custom website that will convert visitors into customers. Our typical approach requires a sit down meeting to assess what your company needs. Then we are able to make a quote and develop a mock-up for your site. You are allowed to make several revisions to the mock-up and then we will begin designing your website. The price of the website is mainly based on the number of pages, complexity of the computer coding, number of professional images needs and the amount of content that needs to be produced.

We are also able to provide website analytics, Google Places listings and Google Adwords campaign management to current clients.